Daddy Newbie Adventures in Fatherhood
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This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #Back2SchoolReady #CollectiveBias
I grew up with Kelloggs, so I enjoy being able to share the experience with my kids. We’re also huge supporters of Scholastic and their programs in the school (we volunteer at the book fair events every year, contribute to classroom book purchases, our Scholastic library is huge, and our kids participate as well). So, the fact that I can be rewarded with Scholastic books for purchasing Kellogg’s products is a win-win! I remember the first time I read a Scholastic book, and those earliest experiences have stayed with me all these (let’s not say how) many years. I guess you could say that books have always been a part of my life — from enjoyment, through the rigours of academia, back to enjoyment and something of a different role as a parent. 
So, here’s my role as a parent, and why I love Scholastic books:
- I’ve enjoyed when he began to surround himself with books — picking up one after another as he devoured them. It was the first time I caught a glimpse of his veratious love for learning. It has not ceased, or diminished — only growing in intensity.
- I’ve watched with pride as my boys sit and read together — at first slowly picking their way through the sentences, and then gaining speed as their confidences builds.
- I’ve supported their passion for the Scholastic Book Fair. We regularly volunteer for the events and my oldest also enjoys participating in the events — both in selecting wish-list books, but also helping out before and after school. He particularly enjoys answering questions the other kids have about Minecraft books.
Ready for Back-to-School? We’re getting there, with @KelloggsUS #Back2SchoolReady @CollectiveBias #ad @walmart A photo posted by Don Jackson (@daddynewbie) on
But, now, there’s an even greater reason to love books, Kellogg’s and Scholastic, as they are making it even easier for kids to read great books! When you purchase a Kellogg’s product, you can turn all that deliciousness into something more meaningful — a learning experience for your child or a donated book. Either way, it’s fun and easy! So, for this campaign, we stopped in to visit the cereal aisle at Walmart — to pick up our favorite Kellogg’s products.
We, then, signed in to our Kellogg’s Family Rewards account. (You can sign up here.) It’s also easy to claim your reward: upload a receipt, send a text, or scan it in before 9/11.
What’s cool is that… 1 Kellogg’s product = 1 free, full-length Scholastic book. And, you can redeem up to 30 books.
It’s huggable… #Back2SchoolReady @KelloggsUS @collectivebias #ad A photo posted by Don Jackson (@daddynewbie).
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